Not everyone will use every coupon in the book
Most people don't use most of the coupons. And the company bets on that, no matter what the *potential * value of the coupons is.
It's the same with mail-in rebates. The promise of them can drive additional sales, but since 40-60% never get claimed, it's just extra profits at the end of the day.
The part that I have the issue with is the A
Clearly it's not all cops, as this guy (and others who try to do the right thing but don't make the news) demonstrates.