I've just bought a Samsung T7 Shield SSD and the connection is fairly loose. I've seen people complaining about theirs being very loose to the point where it would just get disconnected with normal movements. In my case it is not as severe, as regularly it doesn't seem to come off and, for example, when connected to my phone I can move it around and even hang it from my phone with no support.
However, the connection is much looser than my phone's and my other SSD's (a Corsair EX100U) USB C connection. Even wiggling it with next to no strength is enough to make it pop off, while this never happens with the other devices.
As I said, in my short testing it doesn't seem to come off with what I would consider "normal circumstances" (moving the phone around a bit, or moving my laptop to a different place with the SSD connected), though I don't know if it'll get worse and how much worse. So I'm wondering if it's worth to ask for a replacement.
The companies are already well stablished by the time they do that kind of shit, so unless they absolutely fuck something up, nothing is going to hurt sales a lot, specially if other companies follow them afterwards. Things like the jack removal are negative changes and at the time it was truly unpopular, but it wasn't something for which iPhone or Samsung fans would just switch over to a different brand when they could just buy some new fancy bluetooth earbuds.
Enshitification of stuff is always a gradual process, unless they are truly incompetent and absolute morons, you'll never see a company fucking several aspects of their product at the same time because they know that by slowly introducing those changes, most people will eventually accept each and everyone of them.
The free market theory will never work in practice if that's what your comment is trying to imply