Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
Solution is simple, community should turn any suspiciously product focused thread into an advertisers nightmare of filth
Then the ads will just be the ones with the comment sections turned off
Those types of ads have been there since near the start. Its been confusing people for years. All that will happen is the popular non-ad posts will get accused of being paid for.
Yeah I remember a few years ago when there was suddenly some sort of hype around Nutella and Nutella-based memes. Which just so happened to coincide with a major Nutella advertising campaign on other platforms.
People were eating it up and generating content, essentially doing an advertiser’s work for free 🤷♀️
Didnt work out for Cinnamon 😂
What are you referring to?
The Cinnamon challenge.
Was that related to a company campaign?
Well the nutella one wasnt originally...
How do you know?
Yeah, let's turn our space into a cesspool! We'll show those darned invaders!
i don't think many people would consider posts that are literally paid advertisements part of "our space"